Horologer MING - Watches by MING

Appreciation, Apologies And Realities: Redux

Since the 17.06 Slate in 2019 - I find myself penning one of these posts after nearly each launch. Sometimes they never get published as there is not much new for us to add, but after spending a few hours tonight reading e-mails, DMs and messages, I figure: better too much said, than not enough.

Warning: long read ahead

Firstly, thank you to everyone who supported the MING 17.09 - that includes those who were unable to secure a watch. We know it's frustrating not to be able to get one, and we certainly do not take the interest in our watches for granted.

Going into this launch we knew Batches 1 & 2 would be quick as we had to fix production volumes for this year's delivery in April last year - before the pandemic shut down the world, before 27.01, 27.02 and H41. By January of this year, we knew 450x 17.09s in total would be insufficient but there was no more capacity available from some of our component suppliers. This lead to the decision to offer another final batch on a longer delivery basis; in practice no different to opening a second batch later and accepting every request to allow a reservation.

Fast forward to tonight - we were still surprised by how quick the watches went (under a minute) but even more surprised by the sheer magnitude of frustration thrown at us. We appreciate this and continually try to improve our approach/ systems/ processes with every launch.

To the few people who don't understand the difference between criticism and abuse and as we said last year after Sandra's resignation, we will no longer tolerate abuse: these messages will be ignored.

To everyone else, we'd like to address some of the more common constructive feedback directly here:

Speaking of the time limited batch, we have received two valid queries about potential scenarios:

That being said, I do expect the time limited order batch to also have hiccups given this is the first time. On behalf of the team, I can only repeat that we do pay attention to everything and are always looking at solutions, it just takes time to put them into effect. There are simply limits to how quickly a small company can adapt and scale with this number of moving pieces.

Thank you again for giving us the opportunity to continue making interesting watches and if you are unable to order a 17.09 tomorrow, we have plenty more models in the pipeline for this year and next...


Published: April 2021