Sometimes we would also like to wear something a little more fun and playful: enter the first in a new series of accessible, deep-relief textured watches, the 37.08 Sand. The dial is inspired by quite a few things: seabed ripples in the shallow, calm water just before the tide line; golden sun on windblown powder; flying over the desert. It can be whatever you want it to be – and further reinforced by whichever strap you choose to pair it with.

At 38x10.9mm, it retains the now familiar 37-series case in stainless steel, and includes the series’ narrow bezel and brushed-polished case finish that makes the watch visually larger and thinner than dimensions suggest, whilst remaining pleasantly comfortable on the wrist.

A significant increase in dial thickness – without changing case proportions – is required to bring out the same visual impression of depth on a coarse matte blasted dial as compared to a smooth one. To accommodate this, the internal construction is quite different to previous watches – there is no sapphire layer to the dial, and markings and indices are in the top crystal and composed of our usual laser-hollowed cavities filled with luminous HyCeram. We pair this with a new matte gold hand set to match the dial color and curved flow of the lines on the dial.

The dial itself was developed by MT in 3D CAD after studying photographs of dunes, waves and wave propogation theory; this was adjusted for the aesthetics of a small surface and height limitations of (even a relatively thick) dial and then turned into a 3D model. We machined the negative relief of this into a hard tool steel master to use as the reference die for the stamped brass dial itself. The dial is subsequently coarse-blasted, galvanized and treated with a coloured lacquer to achieve the desired pale gold color.

Powering the watch is the hand-winding Sellita SW210.M1 in our unique execution of skeletonized rhodium bridges and a dark matte anthracite base. It is paired with a color-neutral mid-grey calf strap from Jean Rousseau to enhance the color of the dial.