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The 37.04 is priced at CHF 29,500 (inclusive of shipping, excluding import taxes).

We are currently working our way through the registrations of interest/ allocations. If you'd like to be added to the waitlist, please do so via our Waitlist Registration Form.

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Price is inclusive of international shipping via DHL Express, but do not include customs duties/ import taxes.

As a reminder, accessories such as straps are consumables and not eligible for refunds or returns. Please reconfirm your choice before placing an order.

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This product is now sold out and will not be produced again. To stay updated on future releases and new watches, we recommend subscribing to our mailing list on our home page.


This watch is now sold out and will not be produced again. To stay updated on future releases and new watches, we recommend subscribing to our mailing list on our home page.

The MING x Massena LAB 17.09 is our first ever collaboration and marks a partnership between two friends and colleagues: Ming Thein and William Massena.

The watch is based on our 17.09 and features a new, intricate, hexagonal honeycomb dial surrounded by a circularly-brushed ring. The hours, which appear to float above the dial, are etched into the underside of the crystal and filled with Super-LumiNova for increased visibility in low light.

The case is constructed from polished and brushed 316L stainless steel, and remains a very versatile and wearable 38mm by 10mm. A honeycomb pattern is etched on to the caseback, to echo the dial and encircles the Massena LAB logo.

The 17.09 Massena LAB is powered by our Cal. 330.M1, a modified version of the Sellita SW330-2, developed with Manufacture Schwarz-Etienne. It features an independent hour hand adjustment mechanism which makes it an ideal watch, when travel resumes globally.  

- Functions:

  • Hours, minutes;
  • Independently adjustable hour hand

- Case, dial & hands:

  • 38mm diameter, 10mm thickness, 43.9mm lug to lug
  • Stainless steel 316L with solid caseback, mixed brushed and polished finish
  • Top sapphire crystal with double sided antireflective coating, laser etched indices with Super-LumiNova X1 fill
  • Rigid case without spacer rings
  • 100m water resistance with triple crown gaskets
  • Composite, two-part dial in metallic black
  • Hands coated with Super-LumiNova X1

- Movement:

  • Cal. 330.M1 – based on the Sellita SW330-2, with independent hours
  • Modified by Manufacture Schwarz-Etienne, exclusive to MING
  • 42-hour power reserve
  • 28,800 bph (4Hz)
  • 25 jewels
  • Hacking function
  • Movement regulated with a 250-hour test program

- Strap:

  • Handmade by Jean Rousseau Paris
  • Calf vachetta with alcantara lining
  • 20x18mm, quick release with curved fitting
  • Will fit 160-210mm (6.1”-8.3”) wrist circumference
  • Signed flying blade pin buckle

- Production limited to 150 pieces

- Leather travel pouch handmade by Studio Koji Sato

- 3-year limited mechanical warranty

- Made in Switzerland

MING continually aims to improve aesthetics and functionality of products where possible; to this end we reserve the right to make changes prior to final delivery.