The 37.04 is priced at CHF 29,500 (inclusive of shipping, excluding import taxes).
We are currently working our way through the registrations of interest/ allocations. If you'd like to be added to the waitlist, please do so via our Waitlist Registration Form.
Price is inclusive of international shipping via DHL Express, but do not include customs duties/ import taxes.
As a reminder, accessories such as straps are consumables and not eligible for refunds or returns. Please reconfirm your choice before placing an order.
This product is now sold out and will not be produced again. To stay updated on future releases and new watches, we recommend subscribing to our mailing list on our home page.
This watch is now sold out and will not be produced again. To stay updated on future releases and new watches, we recommend subscribing to our mailing list on our home page.
Deliberate to the last detail
The MING 17.01 reveals its personality over time. It rewards the wearer with each interaction – from the way the multi-layered dial interacts with light, to the curves of the case-lug interface, to the feel of the crown.
A classical case diameter of 38mm was chosen to suit a wide variety of attire and situations, with polished and finely brushed surfaces juxtaposed to accentuate the flowing lines of the case. Short lugs and a smooth, minimal bezel gives the 17.01 presence but maintains wearability.
Each watch includes a set of three calfskin straps in tan, dark blue and burgundy, curated to offer diverse personalities to the watch. Strap changes are effortless and require no tools as each strap has curved quick release pins and is fitted with its own buckle.
Each dial color is limited to 150 pieces and will not be reproduced. Delivery is in staggered batches due to assembly and testing time.
Quality and Reliability
The case of the 17.01 is machined from grade 5 titanium for wearing comfort and lightness, and is certified to 100m water resistance for peace of mind. The 1.5mm thick sapphire crystal is treated with an internal anti-reflective coating for optimum visibility. The caseband is a single unit without spacer rings, to maximize rigidity. Finally, each watch is filled with nitrogen to prolong the life of the movement and minimise potential for oxidation.
The 17.01 is powered by the robust, reliable and easy-to-service Swiss Sellita SW210-1. A hand-wound movement was selected because it invites the owner to pause and interact with the watch daily. Even though the watch has no second hand or even minute markings, all movements are regulated in five positions and subjected to a 250 hour testing programme, further backed up with a 1-year warranty against manufacturing defects.
- Functions: time only, hours and minutes
- 1-year warranty against defects
- Made in Switzerland
- Delivery package includes three calf leather straps (tan/dark blue/burgundy colour, curved case attachment, quick release pins, buckles fitted), a presentation case and a leather travel pouch