Introducing Logan Baker

Hey there,

My name is Logan Baker.

Maybe you already know me. After all, I’m probably the only redhead from Texas living in Geneva who spends an inordinate amount of time thinking about watches.

You may also have come across my work somewhere along the way. I’ve spent the past decade in the watch world, first as an editor at WatchTime Magazine, then at Hodinkee, and most recently in a senior marketing role at Phillips in Association with Bacs & Russo.

Or perhaps you recognize me from Instagram. In that case, we’re already acquainted.

And if none of that sounds familiar, then it’s very nice to meet you.

I’m the new Head of Marketing & Communications for Horologer MING.

This role is a special one for me, because for most of my career I’ve been on the other side of the conversation. I’ve spent years asking questions, writing stories, interviewing watchmakers, and trying to explain why these strange little mechanical objects matter so much to the people who love them.

What has always fascinated me is the depth of it all. The more you learn about watches, the more you realize how much there is still left to discover. The tiny decisions that shape the personality of a watch in ways most people will never notice, but enthusiasts immediately feel.

That curiosity is what brought me to MING.

From the outside, MING has always felt a little different. There is a strong design language, of course, but also a real sense of openness and discovery that runs through everything the brand does.

That spirit starts with Ming Thein himself.

MT founded the company on a simple principle: that a watch should be beautiful, technically interesting, and intellectually honest. Since then, he and his co-founders, together with a one-of-a-kind team, have built something truly remarkable.

My job now is to help tell the stories behind the watches, ideas, and experiments our team brings to the world.

To my friends in the editorial and collector communities, don’t worry. I’m still the same watch nerd who’s happy to spend a few hours talking about dial construction, case geometry, and the finer points of movement architecture.

The only difference is that now I get to do it from inside one of the most interesting young brands in watchmaking.

Over the coming months, you’ll hear a lot more from me as we share new watches, new ideas, and occasionally a few unexpected experiments that probably only make sense after a third cup of coffee.

But for now, I’ll leave you with this.

The watch industry is full of very old companies, many of which have wonderful histories. MING is something different. It’s young. It’s evolving quickly. And the most interesting chapters of its story are still ahead.

That’s exactly the kind of story I’ve always wanted to help tell.

I’m very glad to be here.

‍

Logan Baker

Head of Marketing & Communications

Horologer MING